Adsence for beginers

This tutorial is for anyone who
has been thinking about using
Google's Adsense program to make
some money with your web site. For
people who are already using
adsense you might want to check
out my tips for optimizing your
pages in order to maximize your
site's revenue potential.
About a year ago I had read an
article in Fortune magazine about
Google and people who were
making money with their Adsense
program. Adsense allows you to
insert some Javascript code
provided by Google into your web
page's HTML which generates
Google ads on your web site and
you as the web site owner make
money when your visitors click on a
Ad by Google.
I was excited at the chance to
make some extra money from web
sites that I have owned for years
but have had some difficulty finding
advertisers for so I leaped at the
chance to see if it would work for
me.
Did it work? Yes, it exceeded my
initial expectations but I will explain
some of the ups and downs later in
this article. How much do I or did I
make you may ask, I can't tell you
exactly because of the Google TOS
but it helped pay for all my server
and web site operating expenses
this year, three round trip airline
tickets for my sons, Christmas gifts
and covered a lot of the activities
that my wife and I did this summer.
It was a much nicer year financially
because of Google.
What is Adsense?
With a minimal investment in time
and no additional resources
Google AdSense can give you
advertising revenue from each page
on your website.
AdSense delivers relevant text and
image ads that are precisely
targeted to your site and your
site content. And when you add a
Google search box to your site,
AdSense delivers relevant text ads
that are targeted to the Google
search results pages generated by
your visitors ’ search request.
What do you need?
You might want to check out
Google Adsense Secrets - 3rd
Edition . by Joel Comm.
I purchased some of Joel's earlier
Adsense information before and
what I'd spent for the e-book I
had made back in about one month
after applying some of his
techniques to my own sites.
A web site and the desire to make
money is all you need but of course
nothing worth while could possibly
that simple. Google does have some
rules about who can participate in
Adsense and what you can do once
you are accepted in to the
program.
Payee must be at least 18 years
of age to participate in AdSense.
Some one from Google will review
your web site and either approve
or reject your site.
On Google's web site the
following information is provided
about the program:
To uphold the quality and
reputation of Google AdSense, all
publishers who apply are reviewed
according to these program
policies.
Ad Placement
Up to three ad units may be
displayed on each Web site page.
A maximum of two Google AdSense
for search boxes may be placed on
a page.
A single link unit may be placed on
each Web site page, in addition to
the ad units and search boxes
specified above. Link units are
considered to be 'Google ads' for
purposes of these program
policies.
No Google ad may be placed on any
non-content-based pages.
No Google ad or Google search
box may be displayed on any domain
parking websites, pop-ups, pop-
unders, or in any email.
No Google ad may be placed on
pages published specifically for the
purpose of showing ads, whether
or not the page content is relevant.
Elements on a page must not
obscure any portion of the ads,
and the ad colors must be such
that any ad elements, including text
and URL, are visible.
Clicks on Google ads must not
result in a new browser window
being launched.
Site Content
Site may not include:
Excessive profanity
Violence, racial intolerance, or
advocate against any individual,
group, or organization
Hacking/cracking content
Illicit drugs and drug paraphernalia
Pornography, adult, or mature
content
Gambling or casino-related
content
Excessive advertising
Any other content that promotes
illegal activity or infringes on the
legal rights of others
Pop-ups, pop-unders or exit
windows that interfere with site
navigation, obscure Google ads,
change user preferences, or are
for downloads. Other types of
pop-ups, pop-unders, or exit
windows may be allowed, provided
that they do not exceed a combined
total of 5 per user session
Excessive, repetitive, or irrelevant
keywords in the content or code of
web pages
Deceptive or manipulative content
or construction to improve your
site's search engine ranking, e.g.,
your site's PageRank
Incentives (monetary or point-
based) to users or third-party
beneficiaries for online activity
including, but not limited to, clicking
on ads or links, performing
searches, surfing websites, reading
emails, or completing surveys
Sales or promotion of certain
weapons, such as firearms,
ammunition, balisongs, butterfly
knives, and brass knuckles
Sales or promotion of beer or hard
alcohol
Sales or promotion of tobacco or
tobacco-related products
Sales or promotion of prescription
drugs
Sales or promotion of products
that are replicas or imitations of
designer goods
Site Functionality
Your site must not contain
broken links and must be launched,
functioning, and easily navigable.
Site Responsiveness
Sites must respond adequately
to support requests and enquiries
of their users.
Webmaster Guidelines
In addition to the standards
above, AdSense participants are
required to adhere to the
webmaster guidelines posted at
http://www.google.com/
webmasters/guidelines.html. Some
relevant items from the guidelines
are included below for your
reference:
Do not load pages with irrelevant
or excessive key words.
Do not employ cloaking or sneaky
redirects.
Do not create multiple pages,
subdomains, or domains with
substantially duplicate content.
Avoid hidden text or hidden links.
Keep the links on a given page to a
reasonable number (fewer than
100).
Do not participate in link schemes
designed to increase your site's
ranking or PageRank. In particular,
avoid links to web spammers or
"bad neighborhoods" on the web
as your website may be affected
adversely by those links.
To be continued...